Why Hire ?

Cloud Hosting Security Enterprise Integrations Devops

Request a CallbackWhy Hire WS?

Sell more cars, book more test drives and keep every customer coming back for service.

Hear Axel on a Dealership Call

Our clients include Fortune 2000 companies, from financial services firms
to government agencies and funded startups.

Voice. WhatsApp. Email. One Memory.

Car buyers switch channels all the time. Axel follows them everywhere and never forgets.

  • Voice AI: Answers and calls customers like your best consultant, in 750ms.
  • WhatsApp AI: Brochures, on-road prices, test drives and service slots, in chat.
  • Email AI: Personal replies, quotes and documents for every buyer.
  • Shared Memory: Every call, chat and email in one profile. No one repeats themselves.
  • Persistent Follow-Ups: Until the buyer decides, then service, renewals and upgrades all year.
  • Hot Leads First: Ready-to-buy customers flagged to your sales team.
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Illustration of customers reaching one AI agent across chat, email and devices

Axel Go-Live Framework

1
Step 1: mapping customer journeys and channels for the chatbot

Connect DMS & CRM

Link dealer systems.
Sync stock and slots.
Map lead routing.
2
Step 2: grounding the AI chatbot in enterprise data

Train on Your Range

Models and variants.
Prices and offers.
Finance and service plans.
3
Step 3: launching the chatbot across chat, email, voice and avatar

Go Live Everywhere

Website, WhatsApp, phone and dealer portals, with handoff to your sales consultants.
4
Step 4: measuring and optimising chatbot performance

Measure & Scale

Track test drives, bookings and retention. Roll out dealer by dealer.

One Customer Memory

A customer calls on Monday, WhatsApps on Wednesday and emails on Friday. Axel remembers it all and picks up exactly where they left off.

365-Day Relationship

Enquiry, test drive, delivery, service, insurance renewal, upgrade. Axel stays in touch all year, on the channel each customer prefers.
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Cloud Hosting Enterprise Integration Services

WS usually works with 99.9% SLAs to ensure your site is up and running all the time. Even if there is an unavoidable downtime, Drupal 9 shared hosting helps avoid disruptions in your business. Here are the salient features of our hosted environment.

  • Production scales up automatically in case of high server loads
  • Basic DDoS protection (AWS Shield)
  • 60 Days Database Backup
  • Unlimited storage of media files (10 GB Free, beyond that need to quote separately)
  • Unlimited load balancer capacity (50 GB Free, beyond that need to quote separately)

Security

WS focuses on eliminating redundancy and installing the right modules tailored to the needs of a particular project. Limited access to permissions and authorization reduces the periphery of supervision and enable easier tracking. This is imperative to assure maximal security and make the system hack-proof. Other security features include.

  • 2-Factor Authentication
  • CAS/ SSO/ OAuth Integration
  • Authorization and Workflows
  • Certificate Pinning
  • Compliance to IM8 requirements
  • Protection against OWASP Vulnerabilities
  • Website defacement detection and protection
  • Independent Security Audits
  • Audit logs for all requests
  • Website and server monitoring

Automotive Channels & Integrations

  • Chat: website, app, WhatsApp
  • Voice: SpiderX Phone AI, inbound and outbound
  • Follow-ups: SMS, email, WhatsApp templates
  • Dealer Management Systems (DMS)
  • CRMs: Salesforce, Dynamics 365, HubSpot
  • Finance & insurance platforms
  • LLMs: Claude, OpenAI, Gemini
  • Test drive & service scheduling
  • SSO: SAML, OAuth, Azure AD
Logos of business platforms Web Spiders chatbots integrate with

DevOps Based Workflow

WS uses Drupal DevOps Workflow and tools including Git, Docker, Jenkins to containerize the local development environment and ensure better configuration management, consistent integration, automated testing and continuous delivery. This reduces manual interventions providing more secured and fine-grained control on artifacts with faster and reliable deliveries of scalable applications.

  • CAS Server Integration (Central Authentication System and oAuth Authentication)
  • CRMs - SALESFORCE, Microsoft Dynamics NAV, ZOHO, SUGARCRM, Infusionsoft
  • LTI 1.0
  • Hubspot
  • Mailchimp
  • Eventbrite
  • Two Factor Authentication (TFA)
  • Apache Solr
  • Google Firebase
Enterprise teams connected through AI chatbots

Built for every part of auto

Where Axel works:

  • Car OEMs & Brand Websites
  • Dealer Networks
  • Service Workshops
  • Pre-owned Cars
  • Two-Wheelers & EVs
  • Auto Finance & Insurance
  • And more..
Get Started TodayContact Us

Why Automakers Choose WS

Built for high-volume sales and service networks.

  • Proven automotive AI agent: Axel by SpiderX.
  • Multilingual chat and voice.
  • Works with your DMS, CRM and dealer network.
  • Human handoff to the right sales consultant.
  • Enterprise security, DPDP ready.
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Why Headless Drupal over anything else?

Easy integrations with new devices and applications.

Data platform integration and personalization.

Enhanced performance and security.

PAC to MVC helps in rapid MVC style of development

Improved CSS Architecture

Conversational UI and user-friendliness

Easy upgrade process 

E-commerce empowerment

Backward compatible

Open to Integrations

New Theme Engine

Improved Text Editor

Enhanced Website Accessibility

  Robust Field Types

Quick Edit Module

Responsive Images

Improved Website Loading Speed

Core Multilingual Modules

Built-in Web Services

Inbuilt SEO modules

What our client has to say

Web Spiders’ contribution towards Mitsubishi Motors in Drupal as an application platform and identity management drew strong appreciation from the client. The client was highly satisfied with the smooth transition of data from the legacy platform to the new website.

Meet Axel, Your AI Sales Agent

2X test drive bookings. 95% lead engagement. 30% faster deal closures.

Customer Service Chatbot

Persistent Follow-Up Agent

AI-first OEM & Dealer Portals

Sales & Service Analytics

Our Automotive Clients

Mitsubishi Motors, automotive client of Web Spiders

Mitsubishi Motors

  • Drupal application platform and identity management, built and supported by Web Spiders.

  • Smooth migration from the legacy platform to the new website, to the client's full satisfaction.

  • “A young, creative team, dedicated and result minded.” CIO, Mitsubishi Motors Europe

Drive more test drives, faster closures and loyal service customers with Axel and WS. Contact us today!

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Trusted Partner to Our Clients

Built on experience.
Driven by impact.

500+
Web Projects Delivered
200+
Global Clients Served
25+
Years of Expertise
85%
Returning clients across industries

How can we help you?

Talk to us to help us understand your business requirements and serve you every step of the way.

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Search & Social Marketing Services

What is Search & Social Performance Marketing?
Search & Social Performance Marketing refers to the strategies and techniques used to enhance a brand's visibility and performance on search engines and social media platforms. It involves optimizing search engine presence, running targeted ads, and leveraging social media to drive engagement and conversions.
How can Search Engine Marketing (SEM) benefit my business?
SEM allows you to place targeted ads on search engine result pages, reaching potential customers actively searching for products or services related to your business. It can increase visibility, drive website traffic, and generate qualified leads.
What is the role of Social Media Advertising in marketing?
Social Media Advertising enables businesses to reach their target audience through targeted ads on popular social media platforms. It can drive brand awareness, increase engagement, and reach a highly relevant audience based on demographics, interests, and behaviors.
How does Search Engine Optimization (SEO) contribute to my online presence?
SEO focuses on improving your website's visibility and ranking in organic search results. By optimizing your website's structure, content, and technical aspects, you can attract more organic traffic, enhance brand visibility, and establish credibility.
Can you provide examples of your analytics and reporting capabilities?
Absolutely! Our analytics and reporting services include comprehensive insights into campaign performance, audience behavior, conversion tracking, and more. We provide detailed reports and dashboards to help you monitor progress and make data-driven decisions.
What sets Web Spiders apart from outsourced services?
Web Spiders differentiates itself by having an in-house team of accredited digital marketing experts, ensuring consistent quality and reliability. We offer fully customized solutions, transparent fees, and a comprehensive range of services, unlike outsourced services that may lack expertise and flexibility.
How do you ensure the success of social media campaigns?
Absolutely! We understand the importance of mobile optimization. Our services include optimizing your website for mobile devices to ensure seamless user experiences and capture the growing mobile audience.
Can you help optimize my website for mobile devices?
We conduct extensive research, develop tailored strategies, and create engaging content that resonates with your target audience. Our team continuously monitors and optimizes campaigns to maximize performance and deliver exceptional results.
What is Conversion Rate Optimization (CRO), and why is it important?
CRO focuses on improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form. It helps maximize the return on your marketing investment by enhancing the effectiveness of your website and driving higher conversion rates.
How can I get started with Web Spiders' Search & Social Performance Marketing services?
Getting started is easy! Simply contact us through our website or give us a call. Our team will schedule a consultation to understand your business goals and create a tailored strategy that meets your specific needs. We'll guide you through the entire process and help you achieve remarkable results.

AI for Automotive: Frequently Asked Questions

What is Axel?

Axel is an AI automotive sales agent built by SpiderX AI, part of Web Spiders. It answers questions about models, variants, prices and financing, books test drives, follows up with every lead and supports customers after delivery, on your website, WhatsApp and phone.

How do persistent follow-ups work?

Axel keeps every enquiry warm with timed follow-ups on WhatsApp, SMS, email and voice calls, based on where the buyer is in the journey: after a brochure download, a missed test drive, a quote or a delivery. Hot leads are flagged to your sales consultants in real time.

Can the chatbot handle customer service too?

Yes. The same AI agent answers service questions, books workshop appointments, sends service reminders and collects feedback, and hands over to a human with the full conversation when needed.

Does it work with our DMS and CRM?

Yes. Axel integrates with dealer management systems, CRMs such as Salesforce and Dynamics 365, finance and insurance platforms and scheduling tools, so it sees live stock, slots and lead status.

What is an AI-first automotive portal?

An OEM or dealer website built around AI: buyers ask in plain language or by voice and get the right model, price and dealer instantly, while your team updates content through a prompt-based CMS. Web Spiders builds these on a secure headless stack.

What results can we expect?

SpiderX reports up to 2X more test drive bookings, 95% lead engagement and 30% faster deal closures with Axel. Actual results depend on your lead volumes, channels and dealer processes.

How does shared memory work across Voice, WhatsApp and Email?

Every voice call, WhatsApp chat and email is saved to one customer profile linked to your CRM. Whichever channel the customer uses next, Axel already knows their model, test drive, quote, delivery date and service history, and continues the conversation from there, all year round.

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Since 2000, Web Spiders Group has enabled dreamers to create and launch cutting-edge digital products. WS offers both IT Services and Data Labelling services to create the modern legendary companies of tomorrow.  Headquartered n India and San Jose, Web Spiders has additional project management and design offices across London & Singapore. Read More

Since 2000, Web Spiders Group has enabled dreamers to create and launch cutting-edge digital products. WS offers both IT Services and Data Labelling services to create the modern legendary companies of tomorrow.  Headquartered n India and San Jose, Web Spiders has additional project management and design offices across London & Singapore. Read More

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