Online marketing and brand visibility are important criteria for companies. In an attempt to find platforms that offer high capability, companies are choosing Drupal as a web development platform.

There are several benefits to using Drupal. Its interface is interactive and easy to use and optimize for SEO. The Drupal platform also lets users manage their SEO initiatives and alter them depending on various factors that could influence the browsing activity of visitors. Drupal functions on open source technology which is the most preferred method for web designers today. A recent report has shown that nearly 40% of companies are planning to shift to open source technology by the end of this year.