Once again the Event2mobile platform will be used to allow event visitors go mobile. This time it'll be at the Social Media World Forum (Europe) at Olympia, London, on the 27th and 28th of March, 2012.

The Social Media World Forum is going to be a unique event which will primarily focus on how social media can help different businesses make the best use of their resources. The conference-cum-workshop will throw light on how and why social TV is slowly but steadily emerging as the 'Next Big Thing' and also how television operators can tap into this new market. Social shopping is also going to be a part of the event's agenda. Speakers, delegates and attendees will further discuss how social networks can be used to boost the retail industry. Apart from these issues, Social Media World Forum will also penetrate into other aspects of digital media marketing, viz. content marketing, SEO, social media strategizing, etc.

Being the official app provider for the event, Web Spiders has used the Event2mobile framework to deploy a mobile event guide. The application is available at the iTunes App Store With this app downloaded on their mobile phones, visitors can easily keep track of what's happening at SMWF. So if you're going to be at the Social Media World Forum tomorrow and day after, make sure you download and use the event guide from the iTunes gallery!