Marketing Manager – AI Products & Digital Growth

Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets.

Experience: 2 - 6 Years

Location: Kolkata (Onsite)

Education: MBA/PGDM in Marketing from a reputed B-School preferred

‍Key Responsibilities:

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Strategic Marketing & Brand Building

• Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals.
• Build brand awareness for Web Spiders, SpiderX AI, and other company offerings across domestic and international markets.
• Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions.
• Collaborate with leadership, sales, product, and customer success teams to create go-to-market strategies.

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Demand Generation & Growth Marketing

• Plan and execute multi-channel lead generation campaigns.
• Drive inbound marketing initiatives through content, SEO, SEM, social media, webinars, email marketing, and marketing automation.
• Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers.
• Manage performance marketing campaigns across Google, LinkedIn, Meta, and other relevant channels.
• Monitor marketing funnel metrics and optimize conversion rates.

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Product Marketing

• Lead product launch campaigns and market expansion initiatives.
• Create sales enablement materials including brochures, presentations, case studies, whitepapers, and product collateral.
• Conduct competitor analysis, customer research, and market intelligence activities.
• Work closely with product teams to translate technical capabilities into compelling business value propositions.

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Content & Digital Marketing

• Own the company’s digital presence across websites, blogs, social media platforms, and industry communities.
• Develop high-quality content strategies focused on AI, Voice AI, Customer Experience, SaaS, and enterprise technology.
• Coordinate with internal and external content creators, designers, and agencies.
• Improve website traffic, engagement, and lead conversion through data-driven initiatives.

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Events, Partnerships & PR

• Plan and execute webinars, virtual events, industry conferences, and customer engagement programs.
• Build relationships with industry associations, media partners, analysts, and technology partners.
• Support PR, thought leadership, and executive branding initiatives.

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Analytics & Reporting

• Define and track marketing KPIs including MQLs, SQLs, pipeline contribution, CAC, ROI, and campaign performance.
• Prepare regular reports and recommendations for senior management.
• Utilize marketing analytics tools to identify growth opportunities and optimize campaign effectiveness.

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‍Required Skills & Qualifications:

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Must Have

• 2+ years of experience in B2B marketing, SaaS marketing, technology marketing, or digital marketing.
• Strong understanding of lead generation, demand generation, and digital marketing channels.
• Experience managing campaigns across Google Ads, LinkedIn Ads, email marketing, and social platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset with the ability to interpret data and make marketing decisions.
• Experience using CRM and marketing automation tools.

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Preferred

• MBA/PGDM in Marketing from a reputed B-School.
• Experience marketing AI, SaaS, Enterprise Software, Voice AI, CX Technology, or IT Services.
• Familiarity with HubSpot, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar tools.
• Exposure to international B2B markets including North America, UK, APAC, or Middle East.
• Experience working in a fast-paced startup or product-led technology environment.

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Interview Process

• Application review
• 5–10 minute initial screening call with the TA team
• Technical interviews {Domain specific}
• ‍Practical test conducted in the presence of a panel member
• ‍Role match & offer