Digital Marketing Manager / SEO Manager

We are looking for a results-driven Digital Marketing Manager / SEO Manager to lead and scale our digital growth initiatives across organic and paid channels. This is a 360-degree role requiring strong expertise in SEO, content marketing, performance marketing (PPC), social media, analytics, and marketing technology.

The ideal candidate is strategic, data-oriented, and hands-on, with a proven ability to improve visibility, traffic quality, conversions, and brand authority while collaborating across teams.

Key Responsibilities

‍

Digital Marketing (360° Ownership)

• Develop and execute end-to-end digital marketing strategies across SEO, PPC, content, social media, email, and performance campaigns.
• Drive full-funnel growth from awareness to conversion and retention.
• Work closely with content, design, development, and business teams to ensure consistent messaging and execution.
• Monitor campaign performance, analyze data, and deliver actionable insights and recommendations.
• Manage marketing budgets, timelines, tools, and vendor relationships effectively.

‍

SEO Strategy & Execution

• Own and execute complete SEO strategy including technical SEO, on-page optimization, content SEO, and off-page initiatives.
• Conduct keyword research, competitor analysis, topic clustering, and search intent mapping.
• Optimize website architecture, internal linking, crawlability, indexing, and structured data.
• Improve page speed, Core Web Vitals, mobile usability, and overall site experience.
• Lead backlink acquisition, digital PR, and authority-building initiatives in line with search engine guidelines.
• Track and report key SEO KPIs such as organic traffic, rankings, CTR, engagement, and conversions.

‍

Performance Marketing & PPC

• Plan, manage, and optimize Google Ads, paid social campaigns, and performance marketing initiatives.
• Use data-driven bidding, audience targeting, and creative testing to maximize ROI and ROAS.
• Align paid campaigns with organic and content strategies for unified growth.
• Continuously test landing pages, ad creatives, and messaging to improve conversion rates.

‍

Content Marketing & Optimization

• Lead content strategy focused on search visibility, user value, and conversions.
• Collaborate with writers and editors to produce high-quality blogs, landing pages, case studies, and long-form assets.
• Optimize content for search intent, topical authority, and user engagement.
• Ensure content supports brand positioning and business goals across channels.

‍

Social Media Marketing (SMM)

• Plan and execute organic and paid social media strategies across platforms such as LinkedIn, Instagram, X, and YouTube.
• Focus on brand building, engagement, community growth, and social discovery.
• Analyze social performance metrics and optimize content formats, posting strategies, and campaigns.
• Collaborate with content and design teams to create platform-specific, high-impact assets.

‍

Analytics, Automation & Optimization

• Own marketing analytics using tools like Google Analytics, Search Console, dashboards, and reporting platforms.
• Translate performance data into clear insights and growth opportunities.
• Implement automation and personalization where relevant to improve efficiency and user experience.
• Stay updated with evolving digital marketing trends, privacy standards, and measurement frameworks.

‍

Required Skills & Qualifications

• 5–8 years of hands-on experience in Digital Marketing and/or SEO.
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Proficiency in tools such as:
  
  • Google Analytics
  • Google Search Console
  • SEMrush / Ahrefs
  • Screaming Frog
  • Google Ads
• Experience with CMS platforms (WordPress, Drupal, etc.) and working knowledge of HTML/CSS.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, collaboration, and leadership abilities.

‍

Preferred Qualifications

• Experience working in IT services, SaaS, startups, or digital agencies.
• Exposure to marketing automation, data-driven personalization, and optimization tools.
• Understanding of conversion rate optimization (CRO), UX, and user journey mapping.
• Relevant certifications in Google Ads, Analytics, or SEO are a plus.

‍